Wild Rush by Initio Parfums Privés
Launch Year: 2026
Concentration: Eau de Parfum
Fragrance Profile:
Part of Initio's Supercharged collection, developed using the house's neuro-olfactive protocol to measure and amplify joy. Wild Rush is built around the contrast between an aromatic, fresh opening and a richly sweet, grounding base. Bergamot and Lavender open with a clean, slightly sharp aromatic freshness that is immediately energizing. Red Berries and Caramel build a surprisingly sweet and fruity heart that bridges the fresh opening with the base. Sandalwood, Patchouli and Vanilla close with a warm, smooth and quietly sensual foundation that anchors the composition with real staying power.
Performance:
Good longevity with solid projection in the first few hours before settling into a comfortable skin scent. The sandalwood-vanilla base carries steadily through the day, consistent with the Initio house standard.
Ideal For:
Year-round wear, leaning toward cooler months and evening occasions. A mass-appealing unisex aromatic fougère for those who love the Initio DNA — fresh, sweet and warm in equal measure — presented here in its most accessible and immediately likeable form to date.
