Private Label

Private Label by Jovoy Paris
Launch Year: 2011
Perfumer: Cécile Zarokian
Concentration: Eau de Parfum

Fragrance Profile:
Private Label opens with the dry, aromatic character of papyrus, immediately setting a refined woody tone. The heart unfolds into earthy patchouli and smoky vetiver, adding depth and texture. In the base, birch, labdanum, cedarwood, and sandalwood create a dark, resinous, and structured finish.

Performance:
Built around dense woods and resins, Private Label offers strong projection and a pronounced sillage. Its concentration of patchouli, labdanum, and birch gives it impressive longevity. The scent remains consistent and commanding throughout its wear, leaving a distinct and elegant trail.

Ideal For:
Ideal for fall and winter, this fragrance suits evening wear and formal settings. Its woody, earthy profile appeals to confident individuals who appreciate bold, niche compositions. Perfect for those drawn to structured, statement-making scents with depth and presence.

Top Notes:

Papyrus

Middle Notes:

Patchouli and Vetiver

Base Notes:

Birch, Labdanum, Cedarwood, and Sandalwood

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