{"product_id":"wild-rush","title":"Wild Rush","description":"\u003cp\u003e\u003cstrong\u003eWild Rush by Initio Parfums Privés\u003c\/strong\u003e\u003cbr\u003eLaunch Year: 2026\u003cbr\u003eConcentration: Eau de Parfum\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance Profile:\u003c\/strong\u003e\u003cbr\u003ePart of Initio's Supercharged collection, developed using the house's neuro-olfactive protocol to measure and amplify joy. Wild Rush is built around the contrast between an aromatic, fresh opening and a richly sweet, grounding base. Bergamot and Lavender open with a clean, slightly sharp aromatic freshness that is immediately energizing. Red Berries and Caramel build a surprisingly sweet and fruity heart that bridges the fresh opening with the base. Sandalwood, Patchouli and Vanilla close with a warm, smooth and quietly sensual foundation that anchors the composition with real staying power.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerformance:\u003c\/strong\u003e\u003cbr\u003eGood longevity with solid projection in the first few hours before settling into a comfortable skin scent. The sandalwood-vanilla base carries steadily through the day, consistent with the Initio house standard.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cbr\u003eYear-round wear, leaning toward cooler months and evening occasions. A mass-appealing unisex aromatic fougère for those who love the Initio DNA — fresh, sweet and warm in equal measure — presented here in its most accessible and immediately likeable form to date.\u003c\/p\u003e","brand":"INITIO","offers":[{"title":"1 ML Glass Vial","offer_id":45850029686841,"sku":"INI-W1LDR5HEDP-1","price":6.99,"currency_code":"USD","in_stock":true},{"title":"2 ML Glass Spray","offer_id":45850029719609,"sku":"INI-W1LDR5HEDP-2","price":12.99,"currency_code":"USD","in_stock":true},{"title":"5 ML Glass Spray","offer_id":45850029752377,"sku":"INI-W1LDR5HEDP-5","price":28.99,"currency_code":"USD","in_stock":true},{"title":"10 ML Glass Spray","offer_id":45850029785145,"sku":"INI-W1LDR5HEDP-10","price":48.99,"currency_code":"USD","in_stock":true},{"title":"90 ML (Sealed – Retail Box)","offer_id":45850029817913,"sku":"INI-W1LDR5HEDP-90FB","price":385.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/0365\/4713\/files\/product-bottles-wild-rush-main.png?v=1778852830","url":"https:\/\/theparfums.com\/products\/wild-rush","provider":"The Parfums","version":"1.0","type":"link"}